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A Balkan Story – When you visit Serbia you will understand the strong connection between its people and the land. Even in the cities, the traditions of the countryside are clear. Colourful markets stacked with fruit and vegetables are present in every neighborhood where a family understands and enjoys food prepared naturally and in accordance with recipes passed down through the generations.
Little wonder that some of the best natural products are produced in Serbia. Granny’s secret and Forest Bounty, both based at the foot of the Kopaonik Mountain in central Serbia, employ these traditional methods to process fruit and vegetables into the juices, preserves, and jams, available from us.
Taste Ajvar and you are transported into the heart of the Serbian countryside with field upon field of rich, red peppers, stretching across the hills. Harvest time is a family affair where selected peppers are hand-picked, smoked, peeled, and cooked to perfection. The sights, sounds, and smells of harvest signify the coming winter, which echoes back over the generations in a timeless rhythm of work and harmony.
Taste any of the berry fruit juice, close your eyes and you will be transported to the woodland, surrounded by fruit trees and bushes. As if, on a summer’s day, you hold a basket and you are picking those berries yourself, and sense the fragrance in the air.
‘When thinking of wild blueberries, I’m walking on my ancestors’ land (the village of ‘Milanovici’) where they have grown fruits over generations. This land is very special, it holds calmness and beauty, surrounded by trees, birds singing any day of the year…and you can then understand my dad’s message: ‘live with nature…’.
Today, my grandad’s successors are amongst the suppliers for some of the berries. Having this natural fruit nectar (and wonderful fruit preserves) here in the UK, as you can imagine, means the world to me….A glass of blueberry juice, a spoonful of fruit preserve or Ajvar from Serbia, and I travel back in time…. From my grandad, I hope to pass this love on to my children… I am on the mission!
Snezana grew up in the Serbian capital Belgrade, a city girl but with family roots deep in the Balkan countryside. Summers were spent with the family far from the city and amongst the people who understood nature and carried on the traditional methods of the countryside, observing the cycles of the seasons. Is there a better place to grow fruits and vegetables? The winters are certainly harsh but spring brings the warmth of the Mediterranean sun combined with frequent rain. The long summer ripens the crops perfectly ready to be harvested and processed.
Graduating as an aeronautical engineer, Snezana moved to the UK in 1989 and had a distinguished career in the aerospace industry; however, she has always retained a desire for the food she enjoyed growing up in Serbia and a strong belief that British people would also enjoy the quality and tastes of the Balkans. 2012 was the time to take the plunge and finally see these beautiful products in UK stores and restaurants. Snezana now leads a growing business (under the umbrella of Milanovic Knowles Ltd), already making substantial inroads into the UK. One of the remarkable things experienced during her attendance at exhibitions and shows is the universal praise for the taste and packaging of the food and drinks. Even Ajvar, a roasted red pepper condiment little known in the UK, is loved by everyone who tries it.
We are not sure where the story will end. It is surely true that British food lovers will increasingly demand a more natural and authentic product in shops. Japan, France, Germany, the USA, and many other countries enjoy Serbian quality from Serbia already, will the UK wake up to Granny’s Secret and Forest bounty’ natural and very traditional products…We think so….
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‘GRANNY’S SECRET is the best line of natural home-style food products on Serbian market and Peter Gregson Studio’s task was to create a completely new glass packaging and labels for their products. Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old fashioned lacework communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen’.
Peter Gregson Studio
I thought the taste of the Organic Wild blackberry nectar was as close to standing by a hedgerow and squeezing it fresh myself as you could get!
Dino Brag , Juice Bar London
Hi there, I’m trying to find a place that will sell or I can order your veggie delight roasted red pepper spread. If you can help that would be brilliant. I live in pontyclun in Wales, UK. I can’t find a place that sells this amazing product!
Many thanks Pip
I think people will be falling over to buy these very unique spreads.. used to bring the ajvar from Serbia before the problem with carrying liquids etc,, Anyone reading this try these spreads, they are soooo healthy and peppers contain an enormous amount of vitamin C… fabulous food do try them folk’
Amanda Celar
Hi Snezana, I love the story and look (congrats for the award!) of Granny’s Secret! Where in Scotland can I find your products? I’m Romanian myself and totally in love with Serbian cuisine 😉 Many thanks and keep up the great work!
Thank you!
Thank you! Alina
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