Granny's Secret range of Ajvar from Serbia that adds flavour of fields upon fields of red bell peppers

Taste Ajvar and you are transported into the heart of the Serbian countryside of Kopaonik and SE Serbian region with field upon field of red pepper stretching across the hills. Harvest is a family affair where peppers are hand picked, smoked, peeled and cooked to perfection. The sights, sounds and smells of harvest and the preparation for the winter ahead echo back over the generations in a timeless rhythm of work and harmony. 

Ajvar is made of only four ingredients (roasted red pepper, sunflower oil, little salt and a dash of vinegar) and without adding anything artificial, with a long shelf life achieved naturally by slow cooking over long period of time.

For more insight and fantastic lifestyle ideas visit:

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Ajvar Classic / Hot - Sweet Roasted Red peppers only – 94% (mild & hot version with chillies).

Pindjur (mild) - Ljutenica (hot) - or Ajvar with Tomato and Ajvar with spicy tomato ( a special recipe, with nothing but vegetables slow cooked into an amazing spread, creating an unforgettable taste of fire roasted red pepper, garlic and ripe tomatoes).

Allergy Information: Nut free, sugar free - Ajvar classic, gluten and dairy free, Free of any additives, Vegetarian. Shelf life & packaging: 2 Years. Sold in cases of 6 x 550g (Ajvar Classic, Ajvar Hot and Lutenica).

NEW packaging: Case of 6 (200g) from Sept'16. in : Ajvar Classic (mild), Ajvar Hot, Ajvar with Tomato and Spices (Ljutenica), Ajvar with Tomato (Pindjur) from October '17.. Please note that 300g size is no longer available , but please inquire for any further information.

Nutritional informationView Nutritional Information on MyFitness Pal

Awards: Gold Great Taste Award 2013 went for Ajvar Classic (Mild), Gold Great Taste Award 2017 to Ajvar Hot!

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Serving suggestions: with jacket potatoes, panninis, burgers, pasta, pizza’s, mezze etc etc. Visit as soon as possible to get all culinary with our authentic Ajvar delight!



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Winter Salads: Ajvar – ‘Sunshine in a jar’ as prepared in season, after the hot & long summer has gone: Roasted Red Pepper Spread/mezze/dip- an ancient Balkan recipe. Red peppers are fire roasted, hand peeled and mixed with garlic then slow cooked with a little oil. Only four ingredients!

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This mild, piquant meze goes perfectly with: nice crusty bread, strong cheeses, cold meats, eggs, fish, or as a side dish by itself, also great with jacket potatoes, panninis, burgers, pasta, pizza’s, mezze, or just straight from the jar! 

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Ajvar range is the King of the the cheese and cold meat platter, goes also well with fish, and especially it is good as a side salad in winter months for any Roast meat, scrumbled eggs etc…For lots of culinary ideas and recipes with Ajvar please visit :